18 December 2023

EVs are rising; many automakers trailing

Here's why I think legacy automakers, and especially the Japanese, are likely going the way of Nokia and Kodak (i.e., rapidly marginalized by technological change). It's a number. 42. (Also the answer to the question what's the meaning of life, the universe and everything in the Hitchhiker's Guide). 42 is the percentage of all autos sold in the US last month that were fully electric. 

And here are the other numbers. Mazda sales in 2023 that are fully electric: 0.0%. And Subaru, Toyota, Mitsubishi, Nissan, Suzuki, Daihatsu, and Honda are all under 5%. VW and Audi (thanks to Chinese plants) are over 10%, and Kia and Hyundai are struggling but getting up into that area, with plans to convert to all electric within a decade. Same for Volvo. Stellantis, Ford and GM are all in deep trouble. 


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