I already own a Kia Niro EV and a Kia Niro PHEV (plug in hybrid), so this doesn't affect me directly, but the Korean manufacturers are big losers in the new tax credit regime. Their vehicles are assembled in Korea, so after the first of next year, they will not qualify. This includes the popular new Kia EV6 and the Hyundai Ioniq 5. Both Kia and Hyundai have major plans to convert to almost all EVs more quickly than most manufacturers, so having a big dent taken out of North American sales will affect them very negatively. I would imagine that Hyundai Group will be considering opening an assembly plant somewhere in the Western US, because they already have a big market share here, but this is no doubt a big blow to their plans. Toyota will have to manufacture its late-to-the-party EVs here too to qualify, and as I understand it their initial products were to be built in Japan, so that's an issue for them as well. Not sure about Volkswagen, BMW and Daimler (or Stellantis, which is also late to the party), but if any of them want to build or maintain a big share of the US market, they're going to have to deal with this. Same with Nissan. Mazda has produced probably the worst EV on the market, which they can barely give away, so they won't really be a player until they produce a much better product anyway.
30 August 2022
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